Privacy Policy: Analytics & Data Use

Privacy policy

This policy covers what PickMyPMS collects when you visit, what our analytics tools record, and what happens to any information you choose to give us.

Analytics

We use Google Tag Manager to load our analytics tools. Through it, we run Google Analytics 4, which records page views and on-site events such as starting the PMS quiz. We also run Microsoft Clarity, which records heatmaps and session recordings of how visitors use the site; any quiz or form field is masked in those recordings so its contents are never captured.

Analytics is on by default. Both tools record your visit starting with your first page view unless you decline. A banner on your first visit lets you decline these cookies. If you do, we stop sending Google Analytics and Microsoft Clarity data about your visit from that point on, and your choice is remembered in your browser. Anything recorded before you clicked Decline stays recorded. To change your choice later, clear your browser's stored site data for pickmypms.com; the banner will show again, and analytics is back on until you decline.

The dentist survey

We run an optional, anonymous survey asking dentists and office managers what they pay for their current PMS and how satisfied they are with it. Submitting it is voluntary. Aggregate results (median, range and sample size) may appear on the site, labeled "Dentist-reported"; individual responses are not published.

Email

We only have your email address if you give it to us, such as by submitting it with the survey. We use it only for the purpose stated at the point you gave it, such as sending you a copy of a report you asked for. We do not sell or rent your email address to any third party, including any PMS vendor.

Questions

If you have a question about this policy, email corrections@pickmypms.com.

See also